Sales Guru Bob Beck’s Prescription For Sales Success

March 16th, 2010 by bobbeck

The list below contains my prescription that will make a difference in your sales success and put you on the road to becoming a sales guru.

Copy the list. Hang it by your phone. Leave copies where you’ll see them often. Carry out these actions. Your sales manager will thank you. Your checkbook will thank you.

  1. Establish a give-and-take relationship.
  2. Sell. Don’t tell.
  3. Stress features – benefits – differences.
  4. Act. Don’t react.
  5. Ask open-ended questions.
  6. Keep “SO WHAT?” in mind.
  7. Be interested.
  8. Ask for referrals.
  9. Cement the sale.

1. Establish a give-and-take (Quid-Pro-Quo) relationship
Selling is about relationships and every successful relationship, regardless of its nature, must have a give-and-take aspect to it.

2. Sell. Don’t tell.
Stay on track and in control by demonstrating only what the prospect needs to see in order to convince him to buy your product.

3. Stress features – benefits – differences.
These statements simply point out a feature of your product, service, or company, and explain the benefit of the feature as it relates to the prospect’s personal or business situation. Simply point out the differences and explain why, based on all the information you’ve gotten from the prospect, your solution is different and offers a better alternative.

4. Act. Don’t react.
One of the keys of Quid-Pro-Quo Selling is staying in control of the prospect throughout the sales cycle. This means you should act, not react.

5. Ask open-ended questions.
If you’re having trouble getting your prospects to open up and talk with you, then you’re not asking enough good, open-ended questions.

6. Keep “SO WHAT?” in mind.
Picture “So what?” written across everyone’s forehead. The point is, prospects are always asking, “So what?” They want to know what your product or service will do for them.

7. Be enthusiastic.
You’ve got to be enthusiastic about what you’re doing. If you don’t look happy and enthusiastic, you probably don’t sound it either.

8. Be interested.
It’s one thing to act interested; it’s something entirely different to actually be interested. Even if you are in a business-to-business market place, you need to sell at the personal level.

9. Ask for referrals.
The best way to get referrals is to ask for them.  Ask after every call. Every one knows someone, and that someone needs to know you!

10. Cement the sale.
Cementing the sale is done by reviewing with the prospect all the reasons he’s buying your product.  By cementing every sale, you’ll be going a long way to eliminate buyer’s remorse, which affects most buyers.

Strategic Selling: Stop Selling and Start Closing

March 9th, 2010 by bobbeck

If you are implementing your strategic selling and if you follow the charted course for sales success and execute each step effectively, closing the sale will be the easiest part of the sales cycle.

An important step is for you to learn how to “read” the prospect along the way. By accurately reading the prospect’s attitude, you’ll know when to stop selling and start closing.

Does it look like you can close the deal? Are you ready to close the deal?  If so, start by asking yourself a few questions?

  • What Needs Can You Meet?
  • Can You Clearly Articulate The Needs Your Prospect Has? More importantly has the prospect articulate them to you?
  • Why Would Your Prospect Spend $$$$ for Your Solution at this time? Why didn’t they solve this problem 6 months ago?  What happens if they do not act and have the same issues 6 months form now?
  • When Does Prospect Plan To Change Their Habits?  When, why and how?
  • Why Are They Buying OR NOT Buying? What are the alternatives?

During Quid Pro Quo Sales Training, we encourage you to use a checklist to track your progress through your strategic selling process. This is helpful if you are working with several prospects at the same time. Here are a few points to check when closing a sale:

  • Does the prospect need/desire your product?
  • Are the funds to pay available?
  • Have you done a presentation?
  • Are there any outstanding issues?
  • Do you understand their buying motives?
  • Have you addressed every objection?
  • Do they know the benefits of your product?
  • Does the prospect have a sense of urgency?
  • Have you created a sense of urgency?
  • Have they given you referrals?
  • Have you done everything possible to close?

Sometimes no matter what you do, closing the sale can be difficult. Did you ever wonder what some of the “signs” could be on your sales progress?  Here are a few “signs” to look for:

  • If you think you are losing a deal, even a little bit, you are!  If you are not hearing little Yes’s along the way, be prepared  for one big “NO” at the end.
  • Even though you think you’re in control, it’s important to constantly evaluate your progress. If you feel you’re getting stonewalled anywhere along the way, there’s a good chance you haven’t uncovered the real issues.
  • Qualified prospects will tell you what they are thinking, where you stand, what
  • their current positions are, and open up to you personally, etc. Obviously the
  • better-qualified prospect you have,  the better chance of winning the deal.
  • Always continue selling/closing the people that are on the fence. Never accept “No!”

If everything else goes correctly, you finally get to the point where the prospect says he’d like to buy your product or service. This means you’ve won. You’ve been selected.  But do you realize the selling process is not over?  It’s time for contract negotiations.

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Key words: Bob Beck, sales training, sales trainer, customized sales training, solution selling, executive selling, strategic selling, lead generation, sales prospecting, sales force training, sales training program.

Sales Guru Bob Beck Discusses Strategic Selling

February 24th, 2010 by bobbeck

Are your sales falling flat?  Are you using strategic selling techniques?  Are you saying, yes and yes again?  If so, read on and discover how to implement strategic selling to enhance your career as a sales guru.

First, think about this question:  “True or False – The best way to sell is by educating your client about your products or services?  Most sales professionals answer True to this question.  The idea is if you get out and talk to enough prospects, educate them on your product or service, they will buy.

Strategic selling is about how you control the entire sales cycle by offering a solution.  Quid Pro Quo sales training teaches you how to control the sales cycle as you develop an authentic consultative solution selling approach.   Most people understand the concept but really do not know how to employ the consultative approach to selling.

To begin, you must identify a qualified propect.  Encouage a respectful give-and-take relationship with your prospect. If you can’t, move on to a different prospect.  Your prospect needs to fit and it really comes down to a give-and-take relationship.

The first part of strategic selling is qualifying your prospect and building the relationship. Take a moment to reflect about winning relationships in your life.  If you have friends who don’t return your phone calls, if they are always asking you to do something or borrowing something from you without offering anything back, after a while you probably start backing away from the relationship, because it was all one-way.

Now think about the relationship you have with a prospect.  Are they all one way?

Become a sales guru, not a product pusher. Learn all you can about strategic selling.

You take on a consultative role of solution selling.

You become a trusted advsior to your client.  Translate your products or services into your prospect’s needs.

Bob Beck Explains Consultative Solution Selling

February 3rd, 2010 by bobbeck

The concept of consultative solution selling is defined as a sale process with the objective being to help a prospect solve an issue or achieve an initiative through using the seller’s service or product, i.e. -  solution.

From years of managing and training sales organizations, I am sad to report that most professional sales people do not execute the basic consultative sales approach. Consultative selling is one of the most over used terms and under used approaches I have ever seen. If you are thinking this doesn’t apply to you, think back to how many sales pursuits you are engaged in year after year that end of with no fruit for your labor, better known as the dreaded “No Decision”.

Also, ask yourself how much you truly understand about what keeps decision makers awake at night? What gets them fired or promoted? How comfortable are you in relating to executives at their level?

Most sales people have been trained that the best way to sell is to educate their prospect on their products or services.   Isn’t it true, when you join a company, they spend most of your orientation teaching you about the products and services they have?  I personally have worked for entrepreneurs who believe their products/solutions are so good, sales people are just “necessary evils”.

Their thought process is if the sales people will just get out and talk to enough people and show them what the product does, prospects will buy it!

The better the prospect understands your offering, the more likely they are to buy -  right? WRONG!  This type of faux consultative selling can easily lapse into “product preaching”, “showing up and throwing up”, or my favorite “premature elaboration”.

Learn to solve a clients problem, use a consultative solution selling approach.

The Sales Expert Part 3 – Commitment – by Author Bob Beck

December 18th, 2009 by bobbeck

Part 3 of the Sales Expert series deals with Commitment.

What’s the real secret behind a sales expert increasing revenues and closing business?  The secret is commitment.

To take your sales profession to a new level it means commitment.  Commitment is a mindset, it is a learned trait. You make up your mind to achieve your goals, to become a successful sales expert, and you stop making excuses or justifying why you can’t be where you want to be.

Ultimately, everyone finds out that you have to count on yourself. If you want to achieve any level of success in your life it’s up to you. A lot of people don’t really understand this and if you are struggling with the mindset of commitment in your sales profession, Quid Pro Quo sales training offers you techniques to help you develop this all important characteristic of success.

The next step in your journey of becoming a sales expert, is to make a commitment and establish your priorities. You need to decide what your priorities are and keep them on top.  You might have to give something up, but when you do commit you are on the road to achieving real success.

Take some time and reflect on people who are successful sales experts.  They have learned how to balance their life between families, friends and careers.  You would have to agree to be the success they are, they certainly must have made some type of commitment. Now look at someone who spends more time with their negative energy – don’t they appear to be struggling in their profession and just can’t seem to prioritize what’s really important.

Commitment doesn’t come overnight and it’s not a once in a while approach.  It has to be there 24/7.  You are either committed or you’re not.

There are many ways to measure commitment. Commitment means you are obligated or emotionally impelled in a particular area.  One way to measure commitment is to have the discipline to set goals and do what it takes to achieve them. Making it up as you go along is not a winning strategy in sports, business, or life. You have to set a course and follow your dream. Success doesn’t happen by accident. You have to commit to success and execute against the list of goals you have put in front of yourself. In other words, you have to have a committed plan full of actions and results.

Having a bona fide commitment is absolutely one of the key attributes to success in both a person’s personal and professional life. A commitment almost always involves some level of sacrifice and time.

The Sales Expert Part 2 – Choosing to Succeed – by Bob Beck

December 14th, 2009 by bobbeck

Choosing to succeed as a sales expert is a mindset and it generally has two points:

  1. Life is about making choices, and that usually means making changes.
  2. Once you choose to succeed, you must also choose where to succeed.

If you think about the hard work and dedication you put into your sales career is it adding up correctly?  If it isn’t you might be in the wrong position. To realize your success and goals, you must put yourself in the right position.  To succeed you need to utilize your abilities to the max.  If you don’t, you will start to underachieve and you might give up on yourself.

During Quid Pro Quo Sales Training I ask everyone to ask themselves two questions and I want you to do this right now.

  • Am I doing what I should be doing?
    • If the answer is no, acknowledge that.
  • What’s stopping me from reaching my full potential?
    • Am I working with the wrong coach, taking bad advice?
    • Am I on the wrong team?
    • Or is it that I haven’t yet found what I want to commit myself to with a single-minded purpose?
    • Have I avoided chasing my dream, either out of a perceived lack of opportunity or a fear of failure?

If you answered yes to any of these questions, ask yourself: what can I do to change? This is another way of saying: how well can I prepare myself to succeed as a sales expert, doing what I want to do? Once you make that decision and act on it, you’ll ignite your self-esteem—a powerful element indeed!

The challenge — to succeed is being able to change. You’ve got to push yourself forward. When you get there, continue to push. You will be surprised just how far you can go with this approach.

Life is about making choices and your choice should be to succeed.  Know that all the hard work you put into your sales career is worth it and a feeling you can retain for a life time.  We face challenges every day, but making the right choice can instill conviction to succeed.

Nothing fuels self-esteem more than success.  Losing is tough. But you can bolster your confidence immeasurably by knowing you played at your highest level.

The basic principal: success is a choice.

To become a sales expert, put yourself in a situation that allows you to maximize your abilities, and if you haven’t done that, then change your situation.

When you’re finished changing, you’re finished. ~Benjamin Franklin

The Sales Expert Part 1 – Characteristics – by Bob Beck

December 8th, 2009 by bobbeck

As you develop your career as a sales professional with the ultimate goal of becoming a Sales Expert, you need to develop various characteristics to achieve success.

No matter what you are selling, a sales expert is someone who has gained experience with a combination of hard dedicated work, persistence, sales training and learning how to control the entire sales cycle with a genuine consultative selling approach and at the same time move out of your comfort zone, reach out and try new techniques.

We call this Quid Pro Quo Selling™. – Quid Pro Quo is a Latin term that means, what for what.  In selling terms, we define it to mean something of value exchanged for something of equal value.  This approach details how to control the sales cycle while employing a consultative sales approach and putting it in a framework of an authentic franchise mentality.

To begin let’s take a closer look at the Characteristics of a Sales Expert:

  1. Choosing to Succeed
  2. Commitment
  3. Discipline and Setting Goals
  4. Increasing Knowledge
  5. Attitude
  6. Confidence
  7. Competitive Spirit
  8. Focus
  9. Creativity
  10. Courage and Character
  11. Mental Toughness
  12. Leadership

Now take a moment to score yourself on each attribute with 1 being poor and 10 being the best.  How did you do?  Keep a record of this and review everyday and compare to the day before.  This is something that only takes about 30 seconds to accomplish each day.  Look for areas you need to improve in.

If you have found your score low in a particular area and you’re not succeeding you need to continuously practice to improve. Leaning the Quid Pro Quo Selling™ technique will enhance your career and put you on the path of becoming a Sales Expert.

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Key words: Bob Beck, sales training, sales trainer, customized sales training, solution selling, executive selling, strategic selling, lead generation, sales prospecting, sales force training, sales training program.

Author Bob Beck Asks – Is Your Dedication and Commitment Ready for 2010

October 14th, 2009 by bobbeck

There’s no debate — 2009 has been a struggling year and economic conditions weren’t the best.      The outlook for 2010 looks like things will be getting better.  As a professional have you made sure all your tools are in place, your strategies and tactics, to consistently succeed in a tough market?  Are you looking at what changes you can make and build upon your dedication and commitment?

Success takes hard work, total dedication and true commitment. You need this type of mindset to achieve your goals and the lifestyle you’ve always wanted.  Athletes, in particular football players, have learned about this and understand if they don’t have total dedication and true commitment they just don’t make it in the sport.

Football players have learned lessons that don’t always come naturally to us.  They get up at the break of dawn to run a few miles, run into someone, at full speed and twice their size, spend hours watching films and lift weights until they can’t move their arms anymore.  These are “unnatural” routines players commit to.

To be successful in today’s business environment you need to be flexible, adaptable and resourceful.  You must take control of all the factors leading to your success. Remember, to maximize the equation of success, which is ACTIVITY X TIME = RESULTS commitment and dedication lead the way for the results.

The world we live in has changed. All markets have changed too. It only makes sense that you explore what in your approach and thinking about how business is done should be changed to make an impact.

Never stop looking for your success. Don’t keep on doing the same things over and over expecting a different result.  All of the hard work and dedication you put into your career won’t add up to much if you’re playing the wrong position.  Change your position as the world we live in has changed.

If you believe in yourself, have the courage, the determination, the dedication, the competitive drive, and if you are willing to sacrifice the little things in life to pay the price for the things that are worthwhile, it can be done. ~Coach Vince Lombardi

Author Bob Beck Knows You Can Learn From Penalties

August 19th, 2009 by bobbeck

Every football player who ever played the game has made mistakes, missed assignments, broken a rule, and paid a price for it.

In every football game, inevitably, someone on the offensive team jumps offside. The casual observer might wonder if the offending player is a moron or what? How hard it is to remember what the snap count is when you were just told three seconds before? The penalty is only five yards.

The player is embarrassed. He usually gets an earful from the coach; he also gets to “ride the pine” while he thinks about improving his concentration and listening skills.

This sounds terrible, especially if it costs the team a first down or worse. There are no real mistakes in football, just lessons learned. And if the worst lesson you learn results in a five-yard or (heaven forbid) a fifteen-yard penalty, you’ll have live a charmed life.

Out in the real world, if you are driving and not concentrating on what you are doing, the consequences are severe. If you suddenly run a red light, the penalty for that can be your life. If you drive around drinking and get into an accident, that penalty can cost you fifteen years in jail, not just fifteen yards. Instead of the referee blowing his whistle and calling unnecessary roughness, a policeman blows his whistle and calls unnecessary ignorance. For that whistle, you spend an extended period on the sideline—in jail!

Football players acquire valuable knowledge by receiving large doses of both positive and negative reinforcement for their actions. It is the knowledge learned from these lessons that helps them navigate between the lines of life.

Author Bob Beck Wants You To Learn How To Think Outside The Box

August 14th, 2009 by bobbeck

Life is full of all kinds of opportunities and one way to create more opportunities for yourself is to “think outside the box.”

What does thinking outside the box mean?  It means you dare to be different, somewhat non-conforming and you challenge traditional thinking.  You must be able to leave your comfort zone as you become an independent thinker.

Thinking outside the box is not average, because you don’t always line up with other people’s thoughts or ideas and you don’t wait for someone to tell you what to do. Thinking out side the box brings rewards.

Let’s look at kick returners –  Kick returners and punt returners all understand out-of-the-box-thinking. There are alot of times a play is set up to the right, with a wall of blockers lined up to pave the way for a long runback. After a couple of steps to the right, the returner cannot see a wall. The only thing he does see is a group of angry headhunters wanting to make him a permanent part of the stadium. Suddenly he changes directions. At this point he is basically on his own. The coach has called for a return-right. The returner observes that the plan has broken down, so he goes return-middle in the hopes of making a big play on his own.

If we just line up with everyone else’s thoughts and ideas or if we wait for someone else to tell us what to do, the very best we will ever be is average.

The more independent your thinking is, the more likely your confidence will grow. Results that come from your independence make it easier and easier to face whatever fears hold you back. Football is an excellent training ground here as well.