The list below contains my prescription that will make a difference in your sales success and put you on the road to becoming a sales guru.
Copy the list. Hang it by your phone. Leave copies where you’ll see them often. Carry out these actions. Your sales manager will thank you. Your checkbook will thank you.
- Establish a give-and-take relationship.
- Sell. Don’t tell.
- Stress features – benefits – differences.
- Act. Don’t react.
- Ask open-ended questions.
- Keep “SO WHAT?” in mind.
- Be interested.
- Ask for referrals.
- Cement the sale.
1. Establish a give-and-take (Quid-Pro-Quo) relationship
Selling is about relationships and every successful relationship, regardless of its nature, must have a give-and-take aspect to it.
2. Sell. Don’t tell.
Stay on track and in control by demonstrating only what the prospect needs to see in order to convince him to buy your product.
3. Stress features – benefits – differences.
These statements simply point out a feature of your product, service, or company, and explain the benefit of the feature as it relates to the prospect’s personal or business situation. Simply point out the differences and explain why, based on all the information you’ve gotten from the prospect, your solution is different and offers a better alternative.
4. Act. Don’t react.
One of the keys of Quid-Pro-Quo Selling is staying in control of the prospect throughout the sales cycle. This means you should act, not react.
5. Ask open-ended questions.
If you’re having trouble getting your prospects to open up and talk with you, then you’re not asking enough good, open-ended questions.
6. Keep “SO WHAT?” in mind.
Picture “So what?” written across everyone’s forehead. The point is, prospects are always asking, “So what?” They want to know what your product or service will do for them.
7. Be enthusiastic.
You’ve got to be enthusiastic about what you’re doing. If you don’t look happy and enthusiastic, you probably don’t sound it either.
8. Be interested.
It’s one thing to act interested; it’s something entirely different to actually be interested. Even if you are in a business-to-business market place, you need to sell at the personal level.
9. Ask for referrals.
The best way to get referrals is to ask for them. Ask after every call. Every one knows someone, and that someone needs to know you!
10. Cement the sale.
Cementing the sale is done by reviewing with the prospect all the reasons he’s buying your product. By cementing every sale, you’ll be going a long way to eliminate buyer’s remorse, which affects most buyers.